How Instagram is redefining video marketing

Video production has long been an effective method of marketing for small and large businesses alike, but Instagram is forcing a lot of companies to think differently about how they're reaching their customers. An effective video marketing plan that targets your Instagram followers will help give your brand a voice and contribute towards your company standing out from the crowd.

So if you want to grow your social media presence and give yourself a voice as a creative and forward thinking brand, then creating Instagram videos could be for you. We've taken a closer look at how Instagram is changing the conversation when it comes to video marketing.

Expanding your reach

When Instagram first entered the world of social media, it was primarily targeted at teenagers with the aim of enabling them to edit photos and share aspects of their day. As Instagram's reach has grown, however, more adults have signed up for an account.

A study conducted by Pewinternet found that the number of adults on Instagram grew from 12% to 32% between 2012 and 2016, and by the end of this year, it's expected to be close to 40%. That rate of growth is highly impressive and, if you want to reach your core audience, it's a statistic you can't ignore. To help grow your presence and establish yourself as an authority when it comes to creating engaging Instagram videos, it's important to act now. When it comes to content marketing, speed is everything, so having a number of well-thought out Instagram videos that define your brand in your arsenal and ready to go will give you business a significant edge over your competitors.

Getting the video right

When it comes to Instagram, you're only as good as the content you produce. Instagram has changed the shape of video marketing, particularly when it comes to the run-time of your videos. Whilst there is still plenty of room for longer explainer videos that describe your products or services on your site, when it comes to Instagram, viewers are after a quick fix. You have to get your message across in sixty seconds or less, so consider who you're targeting and what you want to say.

Marketers at major brands and beyond have quickly realised that Instagram allows them to relate to their followers and customers. It gives companies an opportunity to express their artistic creativity in a way that isn't available to them through other social media channels. With several major brands now on the Instagram bandwagon, there have been several successful eye-catching campaigns that have managed to draw people in. To create a good Instagram video, it has to be good enough to encourage viewers to turn the sound on within seconds, or it should get the message across without the sound. Whatever type of Instagram video you have in mind for your business, the fact is that it gives you a unique chance to get your voice out there.

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James Compton

white label Motion Graphic Designer & Animator 
based in Essex & london

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With a stong, qualified background in Graphic Design and a BA in Motion Graphics, we combine the two to create visually engaging and intelligent videos, adverts and campaigns.
 We’ve spent the last 7 years working as a Motion Designer, Creative Director (and occasionally Videographer) for both design agencies and businesses. During that time I’ve worked on all size projects for web clients & production houses right through to TV & Commercial Broadcast.
 We now run a video production studio, working directly with clients & also partnering directly with multiple design agencies across the country and capital that have no in-house motion designers, collaborating with them on their video, motion, and animation needs - from budgeting and concept creation right through to delivery, clearance, playout and implementation.
Freelance Motion Graphic Designer Essex // AFX Animator


Anybody can learn to use software so i'm not a big fan of this SECTION... that said, occasionally I get asked "What software can you use?" so HERE is a list of some of the design software I'm expert in.

Broadcast and Animation Designer
 London and South East


  • After Effects

  • Cinema 4D

  • Illustrator

  • Premier Pro

  • SpeedGrade

  • Audition

  • Photoshop

  • Dreamweaver

  • 3D Studio Max

  • InDesign


Tel: 07446955571
All Content © 2016 James Compton Ltd
Video Freelancer and Motion Designer

 // After Effects in London & Essex

Company Registration Num. 09771247 - VAT No. 230748223 / Reg Office: Suite 2, 104 Aylesbeare, Essex, SS38AG
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