The rise of second screen viewing

From social media to the rise of user-generated video websites, the way we consume video has never been more different than it is today. The online revolution has brought us YouTube and Dailymotion, the instantaneous wonders of streaming and on-demand, and the lucrative land of influencers.

But one of the lesser-debated aspects of the sea of change in video consumption is the rise of second screen viewing. Picture the scene: a young couple sits on their sofa, enjoying an evening's viewing. She is watching a re-run of The Only Way Is Essex on a traditional, wall-mounted TV. But she's suddenly reminded of a hilarious scene from the previous series and pulls out her iPad to watch it on Youtube. He, meanwhile, has his headphones plugged into his laptop, streaming the latest golf from the USA. To kill time between each hole, he'll scroll through Twitter on his smartphone, stopping now and then to watch an epic Arsenal goal clip from Sky Sports or a London Grammar music video on Vevo. Between them, four screens have been used in almost as many minutes. Across the day, the two of them will have taken their eyes from one screen to another so much that they won't even remember how often they did it. They will have watched all kinds of motion graphics, from film footage to animation. Second-screen viewing is the new normal. Last year, researchers at Google found that 85% of adults aged between 18 and 49 use multiple devices at the same time. Two-thirds of YouTube users, meanwhile, were found to visit the site while sat watching television on another screen or device. What does this mean for your video marketing plan? Your video production process needs to accommodate the new world of the web. Length, audience and production value can all be different online, so it's important to be flexible. In an increasingly online world, I can help you with your video production or motion graphics needs. Get in contact today via email on info@james-compton.co.uk or call me on 0800 612 1069 to find out more about my services.

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James Compton
 

white label Motion Graphic Designer & Animator 
based in Essex & london

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ABOUT
 
With a stong, qualified background in Graphic Design and a BA in Motion Graphics, we combine the two to create visually engaging and intelligent videos, adverts and campaigns.
 
 We’ve spent the last 7 years working as a Motion Designer, Creative Director (and occasionally Videographer) for both design agencies and businesses. During that time I’ve worked on all size projects for web clients & production houses right through to TV & Commercial Broadcast.
 
 We now run a video production studio, working directly with clients & also partnering directly with multiple design agencies across the country and capital that have no in-house motion designers, collaborating with them on their video, motion, and animation needs - from budgeting and concept creation right through to delivery, clearance, playout and implementation.
Freelance Motion Graphic Designer Essex // AFX Animator

SOFTWARE SET

Anybody can learn to use software so i'm not a big fan of this SECTION... that said, occasionally I get asked "What software can you use?" so HERE is a list of some of the design software I'm expert in.

Broadcast and Animation Designer
 London and South East

Software

  • After Effects

  • Cinema 4D

  • Illustrator

  • Premier Pro

  • SpeedGrade

  • Audition

  • Photoshop

  • Dreamweaver

  • 3D Studio Max

  • InDesign

GET IN TOUCH

Tel: 07446955571
Info@james-compton.co.uk
All Content © 2016 James Compton Ltd
Video Freelancer and Motion Designer

 // After Effects in London & Essex

Company Registration Num. 09771247 - VAT No. 230748223 / Reg Office: Suite 2, 104 Aylesbeare, Essex, SS38AG
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