The rise of second screen viewing
From social media to the rise of user-generated video websites, the way we consume video has never been more different than it is today. The online revolution has brought us YouTube and Dailymotion, the instantaneous wonders of streaming and on-demand, and the lucrative land of influencers.
But one of the lesser-debated aspects of the sea of change in video consumption is the rise of second screen viewing. Picture the scene: a young couple sits on their sofa, enjoying an evening's viewing. She is watching a re-run of The Only Way Is Essex on a traditional, wall-mounted TV. But she's suddenly reminded of a hilarious scene from the previous series and pulls out her iPad to watch it on Youtube. He, meanwhile, has his headphones plugged into his laptop, streaming the latest golf from the USA. To kill time between each hole, he'll scroll through Twitter on his smartphone, stopping now and then to watch an epic Arsenal goal clip from Sky Sports or a London Grammar music video on Vevo. Between them, four screens have been used in almost as many minutes. Across the day, the two of them will have taken their eyes from one screen to another so much that they won't even remember how often they did it. They will have watched all kinds of motion graphics, from film footage to animation. Second-screen viewing is the new normal. Last year, researchers at Google found that 85% of adults aged between 18 and 49 use multiple devices at the same time. Two-thirds of YouTube users, meanwhile, were found to visit the site while sat watching television on another screen or device. What does this mean for your video marketing plan? Your video production process needs to accommodate the new world of the web. Length, audience and production value can all be different online, so it's important to be flexible. In an increasingly online world, I can help you with your video production or motion graphics needs. Get in contact today via email on firstname.lastname@example.org or call me on 0800 612 1069 to find out more about my services.