The biggest video marketing trends of 2017
Thanks to the development of improved mobile technology, widespread video consumption is available frequently and at any time. Video content isn't necessarily new, but it’s certainly growing with 74% of all online traffic due to video and the fact that 55% of people watch videos online every day. This will to continue to expand in 2017 and beyond. Here are the top video marketing trends of 2017. 1. The rise of the 360-degree video According to recent studies, the average percentage of people who viewed a 360-degree video was 28.81% higher than for the same video in a non-360-degree format. This has proven a particularly successful technique for product videos used by different sales teams. For example, the use of 360 videos in property sales is increasing as it lets someone feel like they’re looking at the product “in person.” The rise of 360 videos will continue to grow, so it's definitely a strategy to consider. 2. The growth of live-streaming Live streaming has been integrated across various social media platforms, including Snapchat, Facebook and Instagram. It's a great platform for marketing techniques and one effective tactic is to use the live feed to show your audience what goes on “behind the curtain" of your business. This gives them an exclusive peek into parts of your business that haven’t been revealed yet or the build up to a new product launch. For example, a tour of your office and staff interviews. The more people feel connected to a product and company, the higher the trust and the more likely the sale. 3. Video email marketing Emails are a great marketing strategy and incorporating video into your marketing strategy can make a great difference. By introducing video links into your mail, you can increase your email's open rate and CTR. More email audiences appreciate video because it’s something different, interesting, concise and convenient. If you want to find out more about the growing power of video production as part of a highly effective marketing campaign, why not get in touch today to find out how we can help your business? Get in contact via firstname.lastname@example.org or 0800 612 1069.