Now Showing: Big Results for Video Marketing
If you have any doubts about how incredibly effective video marketing is, you only have to look at the mind-blowing stats for YouTube. The Google-owned video-sharing site currently has more than one billion users, which equates to nearly one-third of all internet users around the world, and the amount of time they spend viewing videos is rising dramatically – increasing by 60% year-on-year. It's why the experts are saying that content marketing's future lies in video. Let's have a look at some of the reasons why. And it's not just massive sites like YouTube either. Across the internet, user interest is centred around premium content – it's what they demand, and expect – and along with high-quality written content, images and videos are a big hit on the various social media sites as well as company sites, blogs and just about everywhere else. In fact, global IT giant Cisco Systems projects that by the end of next year, video on the internet will make up around 69% of the total amount of worldwide consumer traffic. (More on that forecast here: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html). It doesn't have to be some complex, costly and lengthy production. Something simple like a quick explainer video can go a long way towards coaxing a potential customer into buying a product or service online. Equally, explaining something in a video version of an infographic puts across a message – whether marketing or informational – as effectively as you possibly can, particularly when so many people now have such little time to trawl through everything on the internet or sit through long explanations (Microsoft tells us that the internet has reduced our attention spans to less than that of a goldfish: http://www.cnet.com/uk/news/goldfish-the-actual-fish-not-the-crackers-may-have-a-better-attention-span-than-humans). So what kind of conversion rates might you be able to get if you use video as part of your marketing strategy? Some estimates put it as high as 64% – that's way more than half the people watching any one sales video who will visit a company's site and be more inclined to then go ahead with a purchase, according to Forbes magazine. No organisation can afford to ignore a figure like that if they want to get ahead, and remain in business. Video works because it's quick and easy viewing, on any type of device, conveying multiple messages at once and dramatically enhancing the personality of any brand. To find out more about the power of videos as part of a highly effective marketing campaign, get in touch with today. We'll help you show your company in the best possible marketing light.
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